Tour of Utah — 2017 Campaign
The Tour of Utah is a one-of-a-kind event, a cycling challenge that brings some of the best in the field to Utah once a year. It's a remarkable sports client that deserves advertising that truly conveys the speed, difficulty, and intensity that the tour embodies. Just as the racers prove their mettle in America's Toughest Stage Race, Saxton Horne was more than ready to show just want we're capable of.
Using a strong, bold color palette and striking iconography, we established a design that we were able to mix with sill images to be used across various media. We also crafted headlines and other copy that juxtaposed the astounding natural beauty of Utah with the extreme difficulty posed by the terrain. The end result was a memorable campaign that brought attention to the Tour and help raise awareness of an incredible yearly event.
Client: Tour of Utah | Agency: Saxton Horne Communications
Creative Direction: Brian McDonough | Design: Erik DeWaal | Copy: Joel Pino
Photography: Johnathan Devich, Brent Asay
Creative Direction: Brian McDonough | Design: Erik DeWaal | Copy: Joel Pino
Photography: Johnathan Devich, Brent Asay