Erik DeWaal
erikdew@gmail.com
@plasticattack

PLASTIC ATK®

Welcome to my portfolio site. I’m a designer, art director, and commercial artist. I specialize in visual identities, package design, collaborative brainstorming, and illustration. I am happiest when working at the cross roads of type and image. I have had a lot of great opportunities in my career from working with inspiring and talented creative minds, to cutting a man’s portrait out of a piece of pimento loaf.

Why Plastic Attack? Because my given name does not have the most common spelling. I didn’t want people to misspell my website name, so I looked for an alternative. I came up with a two word combination that felt right for my style. I saw that it was available, and I ran with it.

SKILLS

Adobe Creative Suite

Illustrator
Photoshop
Indesign
After Effects
Acrobat

Other

Figma
Procreate
Sketch
Google Suite
HTML/CSS

Tour of Utah

America’s Toughest Stage Race

The Tour of Utah was a one-of-a-kind event, a cycling challenge that brought some of the best in the field to Utah once a year. A remarkable sports client that deserved advertising that truly conveyed the speed, difficulty, and intensity that the tour embodied. Just as the racers proved their mettle in America's Toughest Stage Race, we were more than ready to show just what we're capable of.

Using a strong, bold color palette and striking iconography, we established a design that we were able to mix with still images to be used across various media. We also crafted headlines and other copy that juxtaposed the astounding natural beauty of Utah with the extreme difficulty posed by the terrain. The end result was a memorable campaign that brought attention to the Tour and help raise awareness of an incredible yearly event.

Creative Director: Brian McDonough
Copywriter: Joel Pino
Photography: Johnathan Devich, Brent Asay

©Plastic Attack 2024 Coming at you with music and fun, and if we’re not careful we might just learn something before we’re done.